Vice President, Global eCommerce and China/APAC Consumer practices, Tompkins International
Michael Zakkour is Vice President, Global eCommerce and China/APAC Consumer practices at the consulting firm Tompkins International and is the author of the Wiley international best-seller “China’s Super Consumers”.
Michael advises global brands, retailers and consumer product companies on their digital retail, China/APAC retail & global eCommerce transformation strategies, structures and implementation.
He has more than twenty years’ experience in international market strategy and implementation, primarily in China and Asia where he has assisted more than 400 multi-national, SME, public and private enterprises on their entry and growth strategies, including some of the biggest names in retail, consumer products, technology, food and beverage, entertainment, health care, fashion and luxury.
Michael’s experience in, and deep understanding of, China’s business, consumer, retail, technology, cultural, historical, and societal landscapes have made him a much sought-after advisor for companies, brands, investors, and governments engaging with China.
Prior to joining Tompkins International he was founder and managing director of China BrightStar, LLC, a leading China business strategy consulting firm. Before journeying to the Middle Kingdom Michael spent ten years immersed in the internet and eCommerce technology space.
Michael is also a contributing writer at FORBES and Beijing Review and appears regularly on the BBC, CNN, NBC, CGTN, and in other global online and offline media sharing his insights on China, global e-commerce, “the new retail” Chinese consumers, and Chinese technology. He has lectured at Columbia, Northwestern, UPENN, Yale, The Confucius Institute, The China Institute and at dozens of other schools, conferences, government institutions and corporations.