Web psychologist and best-selling author
Nathalie Nahai is a web psychologist and author of the best-selling book, Webs of Influence: The Psychology of Online Persuasion. She considers how people interact in the digital world, and how businesses can use that to further relationships and make effective use of their online presence.
The foremost expert in web psychology, Nathalie helps businesses apply scientific rigour to website design, content marketing and products. She has worked with everyone from SMEs to digital and design agencies to Fortune 500 companies, including Google, eBay, Unilever and the Harvard Business Review.
From how to stand out amongst a host of competitors to making a user’s experience unique and engendering loyalty, Nathalie draws from the worlds of psychology, neuroscience and behavioural economics to examine the latest developments, cutting edge techniques and fascinating insights that will lead to online success.
Nathalie also sits on the Social Media Week advisory board and Ogilvy Change experts’ panel, is the founder of Humanise The Web (a conference that explores both how the internet influences our behaviours, and how businesses can harness persuasive technologies for good), hosts Guardian podcasts, and contributes to national publications, TV and radio on the subject of online behaviour.