Brian Johnson

Brian Johnson

General Manager, Forward Powersports

U.S. Air Force Veteran (6 years of Service) Wrote my name on the wall separating East and West Germany before it was torn down.
Starting goalkeeper on the 1985 European Military Soccer Championship Team
Spent 35 years as Commercial Banker in Midwest. Worked with troubled financial customers to help them improve or liquidate.

Forward Powersports Started 18 years ago while still a Banker as sideline business selling closeout powersport items as a friend asked me to help sell some closeout items. Once that lot got sold I saw the opportunity to take it further. Focused selling on EBay first and then added Amazon. Exited banking three years ago as the banking corporate structure, mergers and hours became a pain and Forward grew sufficiently. We now sell on 8 channels with EBay still being our primary sales channel. We still sell closeout items but new items are our focus. During our 18 years in business we have learned that providing detailed information about our products is a key to selling and ensuring our pictures are as good as they can be. We believe testing new titles and descriptions have proven a good way to find out how people are searching for products. Over the years search patterns have changed as more products are available and we sellers need to be able to change with the times. I live in Green Bay, Wisconsin and have three boys. I drive a Harley when weather permits and enjoy woodworking and photography on the side when not trying to figure out how to sell more
power sport goods online. I also ride a snowmobile in winter and run 4 wheelers year around to test out products and have fun with my boys. I have been a lifelong powersports nut. Recall working on an old Vespa moped to run around on then an Evenrude 18 inch track snowmobile. I recall what a beast that was.


E-Commerce Best Practices in the Automotive Aftermarket
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