Jordan Hettinga

Jordan Hettinga

Director, Parts & Accessories Category Management, eBay Motors

Jordan Hettinga is the Director of Parts and Accessories Category Management at eBay Motors. In his current role, Jordan is responsible for strategy and growth of P&A for motorcycle, powersports and other vehicles, as well as tools and equipment. Jordan leads category managers in identifying key levers for growth with a focus on customer acquisition, segmentation, user-experience, and engagement, as well as vehicle specific on- and off-site experience.

Prior to eBay, Jordan held several positions in the automotive industry. Most notably, as the Senior Director of OEM Business Development in North America and Asia at Snap-on Business Solutions, Jordan led their global account team in developing solutions for OEMs in parts cataloging, diagnostic tools, and dealership service programs. Jordan has also held positions at J.D. Power and Associates and eVox Productions.

Jordan has a B.S. Degree in Statistics from the University of California at Los Angeles and his M.B.A. from the University of California at Irvine. As an active automotive enthusiast, Jordan maintains current ASE certifications.


E-Commerce Best Practices in the Automotive Aftermarket
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